The game between Kansas City Chiefs and New York Jets played on 1 October 2023 reportedly drew 27 million viewers to stand for the most-watched Sunday show since the Super Bowl played on 12 February 2023. As reported by USA Today, the appearance of the celebrity singer Taylor Swift made on the Chiefs’ stadium during their Week 3 game against Chicago Bears and the speculations about her romantic involvement with the Chiefs’ tight end Travis Kelce resulted in a 27 percent increase in bets on Chiefs within one-week time.
Celebrity Appearance Increased Wagering Handle:
USA Today reports that the Taylor Swift‘s appearance made on the MetLife Stadium during the Week 3 game against Chicago Bears increased the Travis Kelce jersey sale four times. Likewise, the Week 4 football game between Kansas City Chiefs and New York Jets coincided with the Swift’s appearance on the Sunday Night Show to increase the total money line and spread bets from previous week on Chiefs by 25 percent.
122 Percent More Bets Placed on Travis Kelce:
Also, USA Today uses the latest data points from the Tipico Sportsbook to report that the overall bets from Week 3 to Week 4 on the Chiefs rose by 27 percent. The rumors reportedly resulted in 115 percent more bets placed on Travis Kelce and brought a 122 percent increase in Kelce touchdown wagers. The source compares the Chiefs’ game with the Patriots-Cowboys game to report that the Cowboys recorded only a nine percent increase although they have the largest fan base of any team in the States. According to USA Today, the appearance made by Taylor Swift had a massive impact on the NFL wagering handle.
Player’s Modest Performance:
The same source reports that most of the wagers placed on Kelce did not pay off as he scored no touchdowns in the latest game. The tight end reportedly made only a 16-yard reception against the ”22-yeard reception” betting promotion boosted by DraftKings to honor Taylor Swift’s song ”22.” Also, Kelce reportedly recorded only six catches to wind up a rather modest contribution to the New York‘s game and the increased bettor base expectations.
Upcoming Betting Opportunities:
However, the next game for the Kansas City Chiefs is scheduled for 8 October 2023 and the bettors will reportedly have another opportunity to wager on Kelce and the team. As USA Today reports, Chiefs will take on the Minnesota Vikings in Week 5 of the NFL season. Also, the BetMGM NFL odds favor the Kansas City Chiefs in the forthcoming game against Washington Commanders. According to USA Today, these may be additional opportunities for those that are ”not deterred by losing money on Kelce” in the latest game.
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